Cute robot writing on paper with a pen

“Content is king and there is never enough of it”.

This is the chant of every marketer. However, the speed at which more and more content can be produced is limited by the human capacity to create it.

Cut to — how we, as a society, always try to make our processes efficient …Machines!

With advancements in machine learning and AI, there are programs now that have been trained to write blogs, make videos, and record podcasts. And these colleagues of ours can do the work exponentially faster.

We are still in its early phase. But given how fast technology improves, very soon it will be hard to separate writing between man and machine.

The high-quality content that is produced by the imaginative mind of a writer and filmmaker, will always have a special place for us. The gap is closing though, one… letter… at… a… time.